Viña Cobos is the vision of a dreamer who, one day, took on the challenge of making wine as no one had ever done before in Argentina.

Viña Cobos makes wines which naturally express the terroir from which they come. Paul Hobbs, founding partner and winemaker of Viña Cobos, has worked since 1988 in the exploration of the various terroirs of Mendoza, looking for the most relevant regions in Lujan de Cuyo and the Uco Valley, to produce unique wines.

A sustainable management of the vineyard makes it possible to achieve balanced crops and top-quality fruit. A careful treatment of the grapes and a meticulous production process combine to create complex and elegant wines of great subtlety and balance.

From the first harvest of Cobos Malbec in 1999, Viña Cobos has marked a milestone in the viticulture, defying the limits of the quality to position Malbec and Argentina among the top producers of the world. Since then, our prestigious wines have been recognized by both critics and consumers around the world.

Paul Hobbs is that tireless dreamer who managed to place Argentina on the podium of the exclusive ultra-premium wines of the world with his pioneering Cobos Malbec 1999. Today, Viña Cobos expresses the character, personality and style of its founder, who continues pursuing his long-held dream of producing the best wines of this corner of the world.

He was born in upstate New York, in a family of farmers, being the second of 11 children. His family cultivated mostly apples and grapes. It was in the family farm where Paul experienced for the first time the concept of terroir by learning the variations in taste and texture of the apples grown on the family’s different farms.

He graduated from Notre Dame with a degree in Chemistry in 1975; then he earned a master’s degree in viticulture and enology from UC-Davis. Later he would become one of the winemakers that made Napa Valley famous by the quality and power of its wines. It is in that region where he became one of the leaders of the winemaking production at Robert Mondavi Winery. He became head enologist at Opus One, and enologist and Vice President at Simi Winery.

In 1988, he came to Mendoza and fell in love with the landscape and land. He managed to put Malbec wines on the world stage as one of the most sought-after varieties, and as the Argentina’s signature wine. Dedicated to the identification of the terroirs, Hobbs has become a leader in the single-block concept.

At present, he is one of the most recognized winemakers worldwide, consulted by more than 30 wineries in Argentina, Chile, Uruguay, Canada, Spain, France and Hungary, among others.

He is the owner of Paul Hobbs Winery and Crossbarn in California; Viña Cobos in Argentina, Crocus in France, and Yacoubian-Hobbs in Armenia.